As blockchain’s potential becomes apparent, the travel industry is beginning to pay attention
From its ‘dark web’ associations to its erratic price valuations, Bitcoin has been a troublesome poster child for blockchain. Yet things may be improving, with blockchain now being more widely debated by banks and its benefits starting to make their mark in other sectors. Many start-ups and case studies are emerging; but the fast pace of change means the technology is not without its challenges.
Although most of the innovation has come out of the finance sector, travel is proving to be a fertile ground, with companies such as Winding Tree, VChain, Loyyal and Currency Alliance setting their sights on airlines, hotels and agents.