According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and IPSOS, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.
The online survey was conducted across 15 countries and targeted 12,000 people to better understand residents’ perception towards city tourism, its impacts and management strategies.
“Today, adequately managing tourism to the benefit of visitors and residents alike, ensuring that local communities are listened to and benefit from tourism is more important than ever," said UNWTO Secretary-General Zurab Pololikashvili. “There is a pressing need to set a roadmap for urban tourism which is fully aligned with the urban agenda”, he added.
Nearly half of the respondents (47%) think ‘they live in a city with a high number of visitors. Yet, results vary significantly across countries, ranging from 68% in Australia to only 33% in France.