Booking portals gain power
Wednesday, August 3, 2016

A recent study by Hotrec, the European association of hotels, restaurants and cafes, revealed the increasing dependence of the European hotel industry on the online travel agents (OTAs). Almost every fourth night in a hotel was booked via these sites in 2015. Three booking portals dominate the market and the strongest one is Booking.com with a share of 60 per cent of all OTA bookings. Read: Tourism Review 25/07/2016

      
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